Monday, August 16, 2010

Sample Business Funding Request Package

Providing lenders with a sound, well-constructed funding request letter is a critical step in the business funding process. Your funding request package should contain a letter of inquiry, a proposal cover letter and the actual proposal. See the following examples of key components in a funding request package:

Letter of Inquiry

Busy executives do not always have the time to read your full proposal. To increase your chances that your proposal is read in a timely manner, write a strong letter of inquiry to peak the reader’s interest.

Sample Letter of Inquiry



Proposal Cover Letter

The proposal cover letter will further demonstrate why your company’s venture is of value to the lender. Leave the extensive details for the proposal. Use the letter as a brief outline of what the lender can expect in the proposal, as well as a very brief overview of your company and vision.

Sample Cover Letter





Proposal

In the initial stages of the proposal review, it is likely that executives will “browse” through your proposal. Since you do not have control over what is viewed first, it is critical to make sure all aspects of your proposal are equal in strength and effectiveness. Include the following information in your proposal:

  • Company overview (history, products, services, clients served, niche market, competition, brand)
  • Company need 
  • Business strategy—introduce how funding will help this strategy 
  • Solution (funding in more detail) 
  • Funding initiative objectives 
  • Strategic outline/schedule of implementation 
  • Allocation of funds 
  • Business funding history (if applicable) 
  • Letter(s) of recommendation

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